If you’re someone who blogs for more than just fun, it’s crucial to have a media kit.
Media kits (also known as press kits) are like resumes for your brand. As a blogger, the need to have them is just as pressing as if you owned a more traditional business.
Someone in my private Facebook community for bloggers asked a question about media kits, inspiring this post. With my public relations background, I’d never considered that the average person doesn’t know what they are, how to use them and what they should include.
So here you have it folks!
The following elements are vital to a media kit that will get your noticed by brands and give you more authority as and when pitching for campaigns, partnerships or collaborations. Check them out below.
This should be a no-brainer but for the sake of this list, I’m going to include it here. Your media kit is not complete without up-to-date contact information including your first and last name, a valid email address, a working telephone number (you can use Google Voice if you don’t want to use your personal number), your blog’s URL and your social media handles.
Information About You
Another no-brainer but many bloggers forget to include information about themselves in their media kits. Include a 2-5 sentence biography that tells a little about who’s behind the blog. Write it in the tone of your blog and share whatever you feel comfortable sharing, but don’t go overboard. Also make sure to include at least one clear, professional image of yourself. This helps to make you “human” and gives campaign managers an idea of who they’re speaking with.
What do you write about? If you’re clueless on how to articulate this for brands, try to use your blog’s tagline as inspiration. Don’t have a tagline? Take a look at the three main topics you blog about and stream them in an interesting sentence. When I first attempted to design a media kit, I simply revised the write-up on my About page by making it more formal.
Including your blog analytics in your media kit is just as important as including your name and blog’s URL. You should share the average number of page views, unique visitors, and sessions. You can also include your bounce rate, the average number of pages viewed per visitor and the average time spent on your site if you’d like. Use a monthly count and make sure it is 100% accurate – you cannot fluff your numbers. The best and most accurate reporting tool is Google Analytics. If you don’t currently have this installed on your site, install it now!
Social Media Metrics
In addition to listing your social media handles, be sure to add your follower count for each platform. Don’t worry about your numbers being low, there are plenty of brands and small businesses that would love to work with you – even with a low follower count. For good measure, include the number of subscribers to your email list as well.
Most bloggers who are savvy enough to create media kits know that there are tons of ways to monetize their blog and build their traffic through partnerships. Here is where you’d outline the ways in which you are willing to partner with brands and small businesses. Do you want to write sponsored posts? Do you want to tweet on behalf of a brand? Be as specific as possible but save the intricate details for your pitch and proposal if/when a brand contacts you.
You don’t have to include this section, but it helps to give you authority. List any (but not necessarily all) past work that you’ve done with brands. You can simply just list the brand name, you don’t have to share the actual link or description of the work you did. Save that part for your pitch or proposal.
If you need to boost your kit for whatever reason, it’s perfectly fine to include any major accomplishments or awards that you’ve received.
I’ve changed the look of my media kit several times in the last four years that I’ve been blogging. It has evolved as my blog has evolved and I’m constantly trying to make it better. (You can view it here.) I last updated it in October 2016 and will most likely update it again at the end of December to start off fresh for 2017.
Bonus Tip: Update your media kit monthly or bi-monthly, depending on how much your information changes. You always want to reflect the most current statistics and information.
If you need help designing your media kit or if you’d like me to design it for you, click here to set up a consultation with me.
Now, before you go…
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