The JessicaSimien.com “She’s A Boss” series is all about women in leadership positions. Women are not celebrated enough for their amazing and one-of-a-kind accomplishments. We’re using our platform to shine light on some very talented and intelligent ladies working toward (and realizing) their dreams. Not only will you have an opportunity to learn about them, you will also get to learn from them as they share their business advice and pointers on how to maintain balance.
Zeporah “Chante Chante” Booker is an on-air personality and entrepreneur in Jackson, Mississippi. Check out our interview with her below.
JESSICASIMIEN.COM: What sparked your interests in media and communication?
CHANTE CHANTE: Well, I had a knack for speeches and always speaking at church. I was influenced by my dad a lot to speak in church and be a leader and my mother who was very articulate as well.
JESSICASIMIEN.COM: You are currently a radio personality at 99 Jamz (99.7 FM WJMI). How did you end up there?
CC: Well, I went to Kixie when I graduated from the University of Mobile so I was bitten by the radio bug there and it never left. When I came back to Jackson I went to BDAY 99.1 and after leaving there, Stan called me. He just called me up and there it was – I was there, I was at WJMI.
JESSICASIMIEN.COM: What do you do on a day to day basis at the station and through your voice over business?
CC: Social media has been very lucrative for a lot of businesses and that’s the way that they do a lot of their business – online through their website and through social media – and that is an outlet that radio honestly can’t touch. So of course being an on-air talent and people hear you for your voice, there was an avenue there for me to solicit myself to businesses and solicit my voice to them for all of there social media advertising and promotion. Because it’s one thing to advertise on the radio and its another to do it on social media.
JESSICASIMIEN.COM: So how many years have you been doing your voice over business?
CC: You know what, I’m gonna say about six years now because I didn’t know that’s what I was doing when people would ask me to record myself saying something for their business. I mean I just did and they would play it over and over and I never did know that that was necessarily voice acting until I started researching what voice acting was.
JESSICASIMIEN.COM: Do you have any children?
CC: I do.
JESSICASIMIEN.COM: What’s it like being a mom and being an entrepreneur?
CC: Whew! It’s challenging. I have a son who has a developmental disorder so dealing with that and still having a passion for radio and voice acting, sometimes it becomes a challenge because you do have to prioritize. There may be some emails or some opportunities for me to do a lot of stuff and events and things like that and I can’t because I have speech therapy, occupational therapy and medications that have to be administered. Right now I’m juggling it pretty well but it took a lot of practice!
JESSICASIMIEN.COM: What about having time for yourself?
CC: Is there such a thing? (laughing)
JESSICASIMIEN.COM: Right. I know what you mean by that!
CC: Because of my passion for radio and what I do, that’s where I thrive the most and that’s where I’m most comfortable so that is my time. I like being in the element, I like learning, I like absorbing, I really do love what I do so that’s kind of become my time. I’m a nerd!
JESSICASIMIEN.COM: (laughing) I’m a nerd too so I definitely understand.
CC: Yeah, I mean that’s comfortable for me. There’s always something for me to do and all that’s great.
JESSICASIMIEN.COM: What advice do you have for someone trying to break into your industry or entrepreneurship as a whole?
CC: With voice acting and being in that urban market and here in Jackson, I haven’t seen anyone else do it. So I guess I’m kind of setting the blueprint and I’m kind of learning as I go. So for anyone trying to break into this and what I do, I would advise them to do as much research as possible. Definitely start doing voice exercises, watching commercials, listening to how voice actors deliver their lines and their energy. I can’t stress doing your research enough.
JESSICASIMIEN.COM: That’s very common among all the female bosses we’ve talked to. They’ve all suggested that if you want to get in business, you really need to know what you’re going into business for.
CC: Right. You need to definitely know the business and as far as voice acting is concerned, you need to know what voices are marketable.