The video became the first clip by a major music artist to premiere exclusively on Facebook. Jay is really changing the game and making his own rules. We love it!
Directed by Anthony Mandler, the video was filmed in Daniel Plainview’s old mansion (from the movie There Will Be Blood) and opens up with Jay watching footage from a Mike Tyson fight. The video as a whole is sorta dark and eerie, but I get it. The track is about the downside of fame and it all makes sense.
Check out the video up top!