Image activist Michaela Angela Davis is spearheading a new campaign at Spelman College in Atlanta called “Bury the Ratchet”.
The campaign aims to reduce the negative stereotypes currently surrounded by women of color who live in Atlanta because of the way they are depicted in popular reality television shows like Love & Hip Hop Atlanta and the Real Housewives of Atlanta.
Davis told The Tom Joyner Morning Show that the campaign isn’t “anti-reality TV” but it is a call for leadership.
“[Many women] find as and when they say they are from Atlanta the first image that comes to mind is mean, gold digging women….It has become completely evident that there has been a brand of women from Atlanta that are adverse to what most of these women are like. The goal [of the movement] is to get the spotlight off the ratchetness and on the successful women in Atlanta”.
The campaign will produce PSAs that will show young women explaining how they feel about the way they are being portrayed in the media as well as engaging in open discussions with community leaders and other professionals about the impact reality television is having on society.
As a media and communication scholar, this campaign is SO interesting to me and almost makes me wish I was in grad school again. I knew it was only a matter of time before women in Atlanta got fed up with all the reality shows.
How do you feel about the “Bury the Ratchet” campaign? Do you think it will be successful?