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Kanye West’s Creative Agency, DONDA, Becomes Part Of Roc Nation

2011 Victoria's Secret Fashion Show - Performance

Jay Z is truly a business man. He manages to negotiate some of the best contracts and partnerships. Roc Nation is now home to DONDA, Kanye West‘s creative agency.

DONDA is responsible for the artistry behind the YEEZUS campaign, the tour design and packaging for the Watch The Throne tour and Kanye’s proposal to Kim Kardashian. The deal involves international recording, press releases and tours.

Image: Getty

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