How many times have you gone into a store and the mannequins barely resembled you? JCPenney aims to change that.
The retail chain is breaking fashion industry rules and are displaying mannequins that represent everyday people. In a partnership with THE TODAY Show’s #LoveYourSelfie campaign that pushes for a better representation of people of all backgrounds and walks of life, JCPenney is displaying five mannequins that were created in the image of real people in their Manhattan Mall store location.
The models for the mannequins are:
– Dawna Callahan, who uses a wheelchair due to paralysis
– Neil Duncan, a former Army paratrooper who lost parts of both legs while serving in Afghanistan
– Ricardo Gil, who has dwarfism
– Desiree Hunter, a 6-foot-1 1/2-inch college basketball player and
– Beth Ridgeway, a plus-size mom
The mannequins are part of JCPenney’s “When it fits, you feel it” campaign. Their Senior Vice President of Marketing , Debra Berman, said, “We love the range of shapes, colors of skin, wallet, the lifestyles and the occasions that all of our customers shop for; we consider it a challenge and an opportunity to service that.”
The mannequins will remain on display through August.
Source: USA Today