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Jay-Z Partners With Samsung, Announces New Album ‘Magna Carta Holy Grail’ During NBA Finals

Jay-Z understands the concept of timing that I often try to explain to people. The man has been quietly working on a new album, announces it with its own commercial during the NBA Finals, secured a partnership with Samsung (so basically he has already made money before the album has even dropped), while simultaneously launching the album’s official website.

Magna Carta Holy Grail will be released July 4 – but you will need a Samsung Galaxy phone to get it that day. The album will be available to the rest of the world on July 7. The announcement was made during game five of the NBA Finals through a three minute commercial where Hov talked about changing the Internet game by making up new rules.

And he certainly has created new rules.

Samsung has purchased massive amounts of the album for $5 each and the first million Galaxy users to download the Magna Carta Holy Grail app will automatically get the album for free on its July 4 release date.

Check out the commercial for the album up top!

[Radio.com]

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