I’ve been in business as a public relations and media consultant since 2009. I’ll never forget as and when I became an entrepreneur either. I was a junior at Jackson State University and had not too long known my first ever (and only real-life) business mentor, Shae.
I was so ready to reach a point where I felt like I could actually tell people what I did for a living without being embarrassed or shy about it. Now that I’m reflecting on those times, as business savvy as I was, I still wasn’t doing what it would’ve taken to get to that point.
Yes, I had a system in place.
Yes, I had a brand.
Yes, I had clients.
You’re probably wondering what else I needed to do, right?
Now that I’m 7 years in the entrepreneur game (wow…unbelievable) with 1 1/2 of those years as a full-time entrepreneur I realize why my success grew as such a slow rate.
My business couldn’t get to the next level because I didn’t want to do the boring stuff.
Yes, it’s true. As hard of a worker as I am, I was (sometimes I still am) lazy when it comes to certain aspects of my business and brand.
Honestly, I think it has a lot to do with my industry. Being in such a creative field is a gift and a curse at the same time. Let’s talk about the “gifts.” I get to come up with cool ideas and actually see them through, host events and I make money doing things I already do for free like posting on social media or talking about a product I like.
The “curse” rears its ugly head when doing all those above things spoil me to the point where the things that matter like accounting, measuring the effectiveness of certain strategies and actually producing the final products begin to feel boring.
But those things count and are vital to my success so making time to do those things is crucial.
If you’re truly committed to your business and want to see it reach its full potential, you have to make time to do the boring stuff. Here are a few techniques that keep me on task.
Create a schedule and stick to it.
I took a Sunday evening to determine the things I needed to do to stay productive and progressive and created a weekly schedule based on those tasks. For example, on Mondays I take time to schedule my social media updates for the week and actually write any blog posts I plan to publish.
Use productivity apps.
I’m extremely visual when it comes to things I need to get done and goals I intend to accomplish. I like to use checklists, whether written or digital, and I use large poster-sized paper to sketch out details of just about any project I’m working on. When I’m feeling super professional, I’ll use a productivity app to reinforce deadlines and tasks. My favorite app is Asana. It is the G.O.A.T. for project and task management and it’s free. (Thank me later.)
Keep your eyes on the prize.
Never lose sight of why you do what you do and where you want to see yourself in the years to come. I’ve found that I’m most motivated when I keep my eyes on my ultimate career goals and I do this through active visualization. There is something special about seeing yourself exactly where you want to be that activates that deep drive and passion inside of you to get there.
I promise that doing the boring stuff isn’t easy but it can be fun when you understand the purpose that it serves in the long run. Personally, I’m still trying to master the discipline that it takes to stay focused at all times but I know I’ll get there right on time.
How do you stay on track with the “boring” part of running your business? Tell me in the comment section below!