Our weekly “She’s A Boss” series is all about women in leadership positions. We feel that women are not celebrated enough for their amazing and one-of-a-kind accomplishments so we’re using our website to do just that.
This week we’re highlighting the beautiful Doris Perry of D’yaze Hair Bar in Middletown, Connecticut. Dori, 28, has been styling hair for almost 15 years and she specializes in five different methods of weave applications, including Brazilian Knots, Micro Crochet, Versatile Sew-ins, Hot/Cold fusion extensions and more. D’yaze Hair bar is the first minority owned salon in Middletown that specializes in Human Hair Weaves and Extensions.
Doris also owns a luxury hair line, SNOB Hair Couture. SNOB hair is directly imported from India and collected with all the cuticles intact. We had an opportunity to chat with Doris about her journey to entrepreneurship and her upcoming projects.
Check out what Doris had to say during our chat below.
Describing her entrepreneurial journey:
I was working in hair salons from the age of 15 until I was 17. I knew that I knew how to do hair and once I knew that hair and hair styling was a passion, I wanted to take it to that next level. My first and only dream was to have my own hair salon so at 19 I actually was able to open my first salon, which didn’t do well because I knew nothing about the business aspect. All I knew was that I knew how to do hair and I knew how to make people feel swell. That was a total flop. I kept the salon for maybe six to eight months and I closed it because I wanted to go to school and get my license and do it the right way.
This time around as and when I came across the opportunity for the location and I spoke with a realtor, everything sounded great. I was ready…like and it wasn’t even nothing planned…literally. I drove by this location and I was just like…it was a high traffic area, I just said ‘Let me give it a shot.’ Once I was in the situation, I got a little nervous and wondered if it was something I could really do. Sometimes I’m impulsive, I would say, in a good way but I was kind of questioning myself and then I realized I had no other decision. This is what I wanted so I took the leap of faith and made it happen.
Lessons she learned from the failure of her first salon:
The biggest lesson was even if you have to take a business course, have an effective business plan. You can’t just go into any type of business or any type of investment without having a forecast on returns, a marketing plan. So a business plan is definitely number one.
And then also for hair stylists and beauty professionals, my biggest advice is to have at least 50 solid customers or clients before opening an establishment because you don’t want to get in the door then start building the clientele. You don’t want to go in the door struggling.
Hair tips for this Spring:
With Spring, in Connecticut it can get a little humid so for women who have their natural hair, I would definitely suggest a protective style or wearing styles that don’t allow for your ends to be exposed so even if it’s like buns or up-dos or things like that. As far as different trends, personally I see a lot of blondes and different types of blondish-brown highlights and things of that nature will definitely be popular as well as bobs and short cuts.
On YouTube’s impact on the hair industry with so many people doing their own hair:
Personally it hasn’t directly impacted my business thank God but I do see that it’s a huge growing trend – a lot of people who have never done hair, they’re at home and their in the kitchen trying to do their own hair. For one, it does save them money but they’re not going to really get the quality that they’re looking for. I think its a great tool, YouTube inspires a lot of stylists too but I think it’s too much information out there in a way.
Current and upcoming projects:
We have so many interviews and stuff going on just to kind of get my story out there. My whole motto is to empower and uplift women so I’m just trying to get that message out across the globe so to speak and get the women on this SNOB movement which is all about being classy. We have social media, we have a lot of women that just kind of dress extremely provocative and carry themselves in a different light which isn’t judging but my whole movement is to kind of let women know and embrace how to be classy and graceful and keep their lifestyle tasteful.
As far as upcoming projects and stuff, I’m actually launching my own product line geared toward African-American hair as well as virgin hair and I have a documentary coming up as well.