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Entrepreneurship

What To Include In Your Blogger Media Kit

If you’re someone who blogs for more than just fun, it’s crucial to have a media kit.

Media kits (also known as press kits) are like resumes for your brand. As a blogger, the need to have them is just as pressing as if you owned a more traditional business.

Someone in my private Facebook community for bloggers asked a question about media kits, inspiring this post. With my public relations background, I’d never considered that the average person doesn’t know what they are, how to use them and what they should include.

So here you have it folks!

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Entrepreneurship

November Is National Novel Writing Month

Have you ever dreamed of writing and publishing your own novel? Now is the time to get started.

Apparently there’s this challenge circulating that encourages professional, amateur and aspiring novelists to write a novel in one month’s time. It immediately piqued my interest because I’ve had a completed novella (shorter version of a novel) on my computer for the past two years that I’ve never published.

So I decided to check it out.

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Entrepreneurship

How To Stay Motivated While Blogging

When I first started my blog in 2012, I was so excited. Everything was new – content ideas, deciding on a design, meeting other bloggers, interviewing people and the list goes on. As with any new start it’s easy to be motivated and hit the ground running every single day but after awhile, it all gets a little…for lack of a better word…boring.

It’s very common for bloggers like me and you to lose our motivation, especially when you’ve been in the game for years.

Because we’re considered “creatives” (thought leaders, someone who doesn’t fit in just one box, our brains are wired to create and explore new ideas) we tend to reject routines in favor of unpredictable work days. Let’s be honest…when you’re blogging for coins or trying to build your audience to eventually earn the coins, you have to follow some sort of routine: come up with ideas, create a schedule, write a post, find an image, publish, share, repeat. Boring, right?  Continue Reading

Entrepreneurship, Interviews, She's A Boss

She’s A Boss: Krystle Coleman Of Miami’s MidoriStar Media Group

Krystle Coleman is the Founder and CEO of MidoriStar Media Group, based in Miami, Florida. I became acquainted with Krystle and her company online after discussing working together on a PR workshop (because us PR girls stick together!) and after doing some background research into her business, I knew she’d be a great fit for She’s A Boss.

The 30-year-old entrepreneur and Detroit native attended Florida Memorial University where she earned her Bachelor of Science degree in Mass Communication with a minor in Journalism. As a college student, she participated in several internships within the entertainment industry including Def Jam Records, The Pub Report and Slip ‘n Slide Records.

I recently had an opportunity to chat with her about her career and advice she’d lend to aspiring entrepreneurs. Check out excerpts from our chat below.

JESSICA SIMIEN: What specifically made you decide that you wanted to pursue entrepreneurship?
KRYSTLE COLEMAN: For me, to be perfectly honest, as and when I graduated from college I wanted to ideally work at a top PR firm and climb the ladder. I thought I was so fabulous because I’d interned at VIBE magazine, The Pub Report, Def Jam…I thought people would be coming after me! Obviously things didn’t pan out for me like that. I couldn’t afford Miami and I did not want to return back to Detroit so I moved to Atlanta and was hired part-time to work with Slip ‘n Slide, which was amazing.

This image that I had in my head of what I should be doing as a top PR student was not what I was actually doing. One day after two years of working corporately, I just quit. Freelancing was great but I wanted to go full thrust with it. I knew I wanted to launch an agency because I had a very well-versed background in music and entertainment PR. My agency really came about after knowing that corporate PR was not for me and that I wanted to work on a variety of diverse projects at one time.

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JESSICA SIMIEN: Can you tell me a little about some of the people you represent?
KRYSTLE COLEMAN: Over the last seven years, as well as currently, I’ve worked with a number of NFL players – Bryant McKinnie, Erin Henderson, Ray Edwards – Carmelo Anthony, Trina, Rick Ross, Jagged Edge, Drew Sidora, Thomas Jones, Laz Alonso and just a ton of different reality and radio personalities. Sometimes larger PR firms will bring me on board to help with some of their clients as well.

JESSICA SIMIEN: How do you balance your life and career?
KRYSTLE COLEMAN: Um, I hate to sound cliche’ by saying “it’s a lifestyle” but realistically when you’re involved in something and there’s a certain capacity of results that have to be delivered on a day to day basis, that requires a need…pressure…a have to be situation. When you come into this industry you have to already delegate that you’re going to be working around the clock. I like to do it, it’s natural for me. Even though it’s 24 hours a day, it’s really gratifying to be able to craft things up and get people to cover it or be on board.

JESSICA SIMIEN: All entrepreneurs face challenges and as women, I believe we face unique challenges. What would you say have been some unique challenges you’ve faced as you’ve built your business?
KRYSTLE COLEMAN: There is no room for error – that has been a challenge for me mentally as I’ve hired other women and worked with other women in the field. I let them know that I don’t have room for error. As a woman you already have on a certain amount of armor that makes you feel like you have to prove yourself and it can be challenging to know that you can’t make mistakes and work around that.

JESSICA SIMIEN: So for those who want to become the next big publicist, what advice would you give them about entering the industry?
KRYSTLE COLEMAN: To be a sponge! PR is something that’s natural – it’s something that is built within you – so add to whatever skill you already have. Go to writing workshops, invest in what you want to make money off of, study mastheads of magazines so you can be familiar with the editors, have manners…you’d be surprised at how much those things help a business.

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MidoriStar Media Group is currently running a Go Fund Me campaign for Krystle’s upcoming lifestyle brand, UncensoredPRGal. To support by making a donation, please click here. You can also like their Facebook page by clicking here or follow them on Instagram @midoristarmediagroup.

Entrepreneurship, She's A Boss

She’s A Boss: Tiffany “T Stylez” Turner

Tiffany Turner, also known as T Stylez, is a stylist and salon owner based in Ridgeland, Mississippi. I recently had an opportunity to sit down with her and talk about being an entrepreneur and the advice she’d give anyone looking to start their own business.

Check out our interview below.

For more information about Tiffany, visit her website at tstylezhairstudio.com/ or follow her on Instagram @tstylez_studio.

Know any female entrepreneurs and women of authority who would like to be featured? Please send an email with detailed information to info@jessicasimien.com. You can read about more of our bosses by clicking here.