Elon Larkin, a Chicago native and avid roller skater gives insight into why he decided to start his own clothing line, ‘SKATE NERD.’ You can catch a glimpse of him getting his roll on in the 2006 movie ‘Roll Bounce.’ From initial contact the 28 year-old comes off very quiet and reserved, but I was quickly proven wrong once we started talking about his love for skating and his eagerness to have everyone love his clothing line. Check out our interview below.
AH: WHO IS THE MAN BEHIND ‘SKATE NERD’?
EL: A skater is definitely behind skater nerd. I skate board a little bit. So a skater first a foremost and then a business man second. I don’t do this to get rich or anything, I do it more so to express the man behind ‘Skate Nerd’, which is my passion and love for skating.
AH:WHERE DID THE INSPIRATION BEGIN WITH THE CLOTHING LINE?
EL: I was inspired a number of different ways. One with fashion in general. People I know in fashion from Chicago who are influential, I would watch them and soak up everything that I could from them. And then in the skate world you had people who had different organizations and non profits and I saw that it was a void, and that people needed something to represent their lifestyle.
AH:WHEN DID THIS START?
EL: It started in June 2011. During the IR3 (Independence Roll, a national skating party in Chicago) at Rich City Skating Rink, I had like 7 dozens shirts and I sold out of all of them.
AH:DURING THIS PROCESS WHO WHAT WERE SOME OF YOUR MOST REWARDING AND CHALLENGING EXPERIENCES?
EL: Everyone wants a piece of something that they didn’t create. People can see the vision that I have and they want to throw something on top of that and think that it’s was theirs.
AH: WHAT MESSAGE ARE YOU TRYING TO SEND OUT?
EL: I want people to know that a lot of people still skate. Rollerblade, rollerskating, ice skating, derby skating where they are fighting. It’s still very much prevalent.
AH: HOW DO YOU COME UP WITH THE CONCEPTS OF YOUR DESIGNS?
EL: The designs come from how I feel, the colors, the imagery. Watching the women skate and their body shapes and seeing them in their natural element. At the same time they are so animated and I wanted that to be shown through my clothing line.
AH: WHATS THE FUTURE OF ‘SKATE NERD’?
EL: As fashion grows I am going to integrate myself with it. I feel like it’s going to always have a presence because no one else is doing it. There’s a huge void. I don’t want it to be too time consuming or anything like that because then ill have to conform and I really just like doing things where its me controlling everything. As it grows and gets better, I’ll definitely be open to having my line be available in stores that cater to skaters.
You can visit his website to check out his dope clothing, hats and more by clicking here.