Power moves only!
The Financial Times broke the news that Apple and Dr. Dre have negotiated a deal in which Apple will buy Beats Electronics for $3.2 billion. Although neither party has commented on the story, this will make Apple’s largest ever deal.
Beats Electronics is the audio equipment and music streaming service co-created by Dr. Dre.
According to reports, Apple’s sales are dipping largely due to the lack of new products offered and the tough competition the company faces from Microsoft, Google and Samsung.
Let’s be real here – people splurge on Beats because they are “cool” (ironically the same reason people want Apple products) so I’m not surprised that Apple is plotting on this.
If the deal goes through, it will make Dr. Dre the richest man in hip hop.
Source: Washington Post